Pure Leaf

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Art Directors: Hani Ahmed & Ellie Tsoumagas
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Photographers: Logan Bilyk, Mitchell Evely,

Objective: ‍
Showcasing that it made with natural ingredients. Free from preservatives, artificial dyes, and flavours. It’s a pure and refreshing ice tea.

Campaign strategy:
A clean and natural aesthetic. This is evident in their use of organic imagery, and uncluttered backgrounds that overall evoke a connection to nature in the consumer.
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Key Message:
Pure Leaf iced tea is committed to using real tea leaves, showcasing their authenticity with simple, natural ingredients.

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