Peloton
x
Pop
Role: Copy writer & Designer
Pop artists: Keith Haring, Andy Warhol and Jean-Michel Basquait
The Challenge:
Peloton is seen as pandemic fad. Now that people are back to normal, how do we reengage them and attract new members to the Peloton community? How to appeal to upper-middle-class adults over 35? who want regular fitness but feel intimidated by group classes?
Our answer:
Highlighting convenience, encouragement, and the sleek design
Insight:
Our target cares about the look of their home
and fitness equipment doesn't fit with it so why
not give the bike a new look with colorful art
Idea statement:
Peloton releases limited edition fitness equipment that features the art of famous pop artistsThe designs feature their best works. Combining functionality with aesthetic appeal. Users can then bring a personal unique touch to their space
Pop artists: Keith Haring, Andy Warhol and Jean-Michel Basquait
The Challenge:
Peloton is seen as pandemic fad. Now that people are back to normal, how do we reengage them and attract new members to the Peloton community? How to appeal to upper-middle-class adults over 35? who want regular fitness but feel intimidated by group classes?
Our answer:
Highlighting convenience, encouragement, and the sleek design
Insight:
Our target cares about the look of their home
and fitness equipment doesn't fit with it so why
not give the bike a new look with colorful art
Idea statement:
Peloton releases limited edition fitness equipment that features the art of famous pop artistsThe designs feature their best works. Combining functionality with aesthetic appeal. Users can then bring a personal unique touch to their space
